Direct Mail Solutions
Client Overview
A college-prep high school in the Chicago area. This co-ed private institution dates to 1869, making it one of the oldest Catholic high schools in the region.
The Challenge
Incoming students have many options, both public and private, and the school wanted to differentiate itself from other local institutions. They wanted an economical way to generate interest early in the decision-making process by targeting students in grades five through eight.
The Solution
The Stevens Group already had a long-standing relationship with this school and had been instrumental in improving its admissions, enrollment, and alumni-relations activities. Using that experience, we developed a direct mail format that included a “Sports Pass” magnet, heat-sealed directly onto the postcard. The magnet could be detached and put on the refrigerator or kept in a wallet or purse, allowing for safekeeping and multiple reuses. Our format also allowed us to mail this directly to potential students at a not-for-profit postage rate, thus lowering costs.
The Results
The solution outperformed our expectations, with grade-school students attending sporting events in large numbers, in many cases with their parents. This created greater awareness of and comfort with the school and its facilities, and ultimately made it a more viable option for students choosing a college-prep school.
Mailing Services
From postcards to letters to flyers, an effective way to promote your business and reach potential customers near and far.
Print production
Our state-of-the-art print facility prints all required materials to client’s specifications.
Strategic Development
Our team of professionals are trained to help your company meet your unique business goals.
Promotional
When it comes to making a statement, we have just what you need to deliver the message.