Direct Mail Marketing
“Every Door Direct Mail” Strategy
Postcard Campaign
A Direct Mail strategy with proven results for New Patient acquisition, promoting “Invisalign” along with “General Dentistry” services.
• Oversized Postcard designed promoting Invisalign and General Dentistry services, branded to your dental practice.
• Divide entire Target Market into 11 segments
• Monthly Mailing (mail to 1 segment per month)
• “Every Door Direct Mail” Postage = 16.9¢ per Postcard; NO Mailing List needed
• 1 “New Movers” Mailing on the 12 month, to entire Target Market (to residents that have moved into the area within the past 12 months)
• “Free” Market Survey of your Target Market.
• “Special Offer” FREE One-Time Design/Layout & Proofs to create a Postcard that is branded to your dental practice.
“Targeted” Direct Mail Strategy
The Stevens Group can provide “targeted” mailing lists with a wide selection of demographic criteria to market to a specific audience. “Targeted Direct Mail” campaigns are most successful when promoting a specialty dental service such as Pediatric Dentistry, Orthodontics, oral surgery, etc.
The Stevens group will brainstorm creative strategies to develop a “Targeted Direct Mail” campaign that results in new patient acquisition.
Website Design & Hosting
Your website is your primary source of information. We produce state-of-the-art responsive websites that promote your Brand and Services. When combined with our SEO expertise we can increase your internet presence and improve your search results ensuring that your website is among the top listings to appear when potential patients search for your services.
SEO (Search Engine Optimization)
The Stevens Group has the knowledge, experience and expertise to conduct an effective SEO program that will improve your search position and optimize your search results, leading to a stream of new patients.
Social Media
A strong Social Media presence is an absolute must to compete with other dental practices in your market. Facebook, Twitter and Instagram are used most by Gen X, Millennials, and Gen Z as a source of “valued” information. The Stevens Group can provide a Social Media Campaign that creates a “buzz” about your practice and grow your Social Media following. Bringing more awareness to your brand leads to new patients and patient loyalty.
Branded Products
OTHER MARKETING SERVICES:
• Referral Programs
• Reminder Cards
• Google Adword Campaigns
• Acquisition Email Blast
• Newspaper & Magazine Ad Designs
• Promotional Printing
• Ad Specialty Products
• Website Retargeting Ads
