Did you know that more than half of people now keep their mailboxes in their pockets? Most people carry their inboxes around with them, and email marketing is an effective way to reach these people. But it still isn’t easy, and it doesn’t always work.

If your subject line isn’t written properly, your message can be tagged as spam and never show up in a prospect’s inbox. A good subject line is a compelling headline that makes the reader click to open it! But this doesn’t happen by accident; it takes skill and planning.

Once you’ve gotten them to open your message, you have to continue to wow your prospects to get them to take the next step. What is that step? Going to your website? Purchasing or donating? Subscribing or renewing? Sharing the email with a friend? Whatever you need, it’s the content that drives the response!