We’ve all seen it. We encounter it every day. Walking down the street, we see the golden arches, the mermaid above the coffee emporium, the bold letters S-A-L-E in shop windows. These things are geared to get our attention, and it works. In the days of old, when someone opened a new business they called this “hanging out the shingle.” With today’s technologies and materials, we can put a whole new spin on that phrase!
Signage comes in every shape and size that can attract our attention and draw us in for a moment or longer. Professionally made signage is key to a business’s success, and it’s a powerful tool. Properly used, signage conveys your brand values instantly and makes converts out of the masses.