Online solutions are marketing activities that bring visitors in without marketers having to go out and get prospects’ attention. Online marketing catches the attention of customers, makes the company easy to find, and draws clients to the website with interesting content. You can promote your company in blogs, podcasts, videos, e-books, e-newsletters, and whitepapers, and through SEO, physical products, social media, and other forms of content marketing. All of these attract new customers throughout the stages of the purchase process. Online marketing also helps you position yourself as an industry expert when you provide useful content, and this is truly invaluable in the marketing process.