Unique Brand Marketing
A national developer, owner, and manager of ten upscale retirement communities located nationwide. Our client’s concept is to provide its owners with exclusive living arrangements, various amenities, and dining options. The care offered can support all stages of retirement needs.
In order to maintain the upscale experience for its home owners, our client has developed unique dining options specific to each location. The goal for this is to create more of a hospitality driven dining experience and less of a traditional assisted living solution. The food and beverage management needs are addressed on location with additional support and direction provided by the corporate marketing team. The challenge for our client was to allow each of its locations to maintains its own identity, while insuring that their unique brand was maintained, and that the cost efficiencies of ten locations was capitalized on.
With extensive experience in Hospitality, Healthcare, and Food and Beverage Marketing, the Stevens Group proposed a flexible single source solution for all marketing needs. Today we provide services as an extension of their team, which include consulting services, menus engineering and development, collateral support, printing, fulfillment and promotional items.
The Stevens Group solution has helped each location maintain its individuality while supporting the corporate marketing team. The results have created brand consistency, saved time, reduced overall print costs, eliminated errors at local level, and provided a more upscale and unique experience for its home owners.