Integrated Marketing
Client Overview
A nationwide Lighting Company that provides energy efficient lighting solutions and LED conversions, while managing and securing appropriate rebates and incentives for industries such as: Manufacturing, Automotive, Healthcare, Distribution, and Warehouse spaces.
The Challenge
The company has grown consistently every year and the responsibilities for marketing and lead generation had fallen to the partners. With their growth it was becoming difficult to prioritize these needs and execute them on a timely basis while still performing their current job functions. The main concern was that this would affect future opportunities and overall growth in the company.
The Solution
The Stevens Group proposed an integrated marketing plan to address both the immediate needs while positioning the company for the future. The services included a redevelopment of the company’s web site and search engine optimization for better positioning. We developed an ongoing direct mail campaign for new leads, and provided data analysis using their CRM solution to communicate better with existing relationships. We execute a monthly e newsletter and manage all marketing needs, and we have updated all print and electronic media to create brand consistency and efficiency in messaging.
