Integrated Marketing

Client Overview

A nationwide Lighting Company that provides energy efficient lighting solutions and LED conversions, while managing and securing appropriate rebates and incentives for industries such as: Manufacturing, Automotive, Healthcare, Distribution, and Warehouse spaces.

The Challenge

The company has grown consistently every year and the responsibilities for marketing and lead generation had fallen to the partners. With their growth it was becoming difficult to prioritize these needs and execute them on a timely basis while still performing their current job functions. The main concern was that this would affect future opportunities and overall growth in the company.

The Solution

The Stevens Group proposed an integrated marketing plan to address both the immediate needs while positioning the company for the future. The services included a redevelopment of the company’s web site and search engine optimization for better positioning. We developed an ongoing direct mail campaign for new leads, and provided data analysis using their CRM solution to communicate better with existing relationships. We execute a monthly e newsletter and manage all marketing needs, and we have updated all print and electronic media to create brand consistency and efficiency in messaging.

The Results

The client has experienced continued growth while allowing the partners and associates to focus on sales, and company management.  The overall Brand positioning is more consistent and timely, and the efforts have created more opportunities for referrals. The client feels that they are now proactive in their overall marketing efforts, and the Direct Mail and Email Newsletter campaigns have generated quality leads that have turned into new business.

Mail Services

From postcards to letters to flyers, an effective way to promote your business and reach potential customers near and far.