The location-management team handles marketing, operations, cost control, promotions, and corporate events. The business model is for each location to manage its own needs in order to fill its facility with patrons nightly. Every night is different, of course, with lines running out the door on weekends, but slow business during the week. The marketing efforts include flyers, brochures, signage, table-top needs, trade show handouts, menus, and special offers, all of which are managed at the corporate level. But the challenge is to keep these materials relevant to each location, available on demand, and flexible enough to be created or modified at the last minute.