For successful marketing, you need a plan—one that shows where you are and says where you want to go, like a road map. Along your journey there will be milestones to help you stay the course. Your strategic plan presents a clear image of how your organization will look at a specific point in the future.

The team at the Stevens Group has decades of experience in planning and is uniquely qualified to help you reach your goals. We know that you’re busy running your business, and that’s why we’ve developed a process to help you stay on track. We call it the I2M2 Plan: Identify, Implement, Measure, and Modify.

The I2M2 Plan

IDENTIFY

IMPLEMENT

MEASURE

MODIFY

Here is how it works:

Identify

At this stage, we will hold a planning meeting with key decision makers to review the internal and extern