For successful marketing, you need a plan—one that shows where you are and says where you want to go, like a road map. Along your journey there will be milestones to help you stay the course. Your strategic plan presents a clear image of how your organization will look at a specific point in the future.

The team at the Stevens Group has decades of experience in planning and is uniquely qualified to help you reach your goals. We know that you’re busy running your business, and that’s why we’ve developed a process to help you stay on track. We call it the I2M2 Plan: Identify, Implement, Measure, and Modify.

The I2M2 Plan





Here is how it works:


At this stage, we will hold a planning meeting with key decision makers to review the internal and external factors that affect your business. No business exists in a vacuum, and it’s important know what opportunities and challenges your business faces. These can include branding, budgeting, competition, marketing, personnel, and technology—just to name a few. The Stevens Group will review all these opportunities and challenges and design a plan to address them, with measurable results to ensure that it is working effectively.