Our client is a large, nonprofit foundation that supports various charitable needs. They solicit at a national level but partner with local organizations in major cities across the US. Their work incorporates multi-channel marketing with an emphasis on targeted direct mail.
We had worked with this client for years and specifically had been producing the direct mail campaign. A number of other vendors developed and produced supporting components, including creative design, email efforts, online and print ads, and social marketing feeds. The client found that with so many vendors and moving parts, it was difficult to sustain a constant campaign message and schedule.
The Stevens Group understood all the campaign channels involved and suggested that we manage all the marketing efforts in order to provide the client with a single point of contact. We developed an interactive campaign-scheduling process to manage deliverables and insure creative consistency and cost control in all channels.
Our approach allowed us to manage schedules and ensure proper timing for deployments in each marketing segment. We also shortened turnaround times and reduced client costs in almost every creative and online effort. Finally, we used a single design solution to create a smooth, consistent message that donors and prospects would recognize, and ultimately became more familiar with the foundation. The result was one of the best fundraising efforts in years, and the formula will be repeated in the future.