Marketing Solutions
Client Overview
A national leader in vacuum replacement parts and motors, supporting all major brands. As the company has grown, they have expanded their product offerings to include sanitary maintenance supplies, chemicals, and carpet-care products.
The Challenge
The client had been producing a single catalog of more than 250 pages for all its products. This was mailed to 30,000 customers and prospects on a quarterly basis, but the results were poor, and sales were not growing as projected. The Stevens Group was asked to review the current catalog and mail plan.
The Solution
After performing analysis, we suggested that the client take a targeted approach and develop product-specific catalogs for four primary markets: janitorial, hospitality, carwash, and maid service. We suggested mailing the smaller, vertical-market catalogs for three quarters and the full catalog only once a year.
The Results
We increased quantities and delivered targeted catalogs to 40,000 clients and prospects while staying within the original print and postage budget. These catalogs were more specific to the clients’ needs, and the smaller format allowed for greater flexibility and product promotion to the specific markets. All of this resulted in an increase in sales and better positioning of the products.
Mailing Services
From postcards to letters to flyers, an effective way to promote your business and reach potential customers near and far.
Creative Services
A team of dedicated professionals that possess skills and know-how to create real results.
Printing Solutions
Our state-of-the-art print facility prints all required materials to client’s specifications.
Strategic Development
Our team of professionals are trained to help your company meet your unique business goals.