At The Stevens Group, we help you get the most out of your marketing dollar. One way we go above and beyond on direct mail campaigns is help you make the most of your existing mailing data. Traditional mailers verify your data with NCOA and CASS address cleanup tools. Coding Accuracy Support System (CASS) standardize mailing data against the USPS database to ensure your data matches the known mailing addresses in the USPS system. National Change of Address (NCOA) identifies people who have moved and updates your data to their new address. Even these processes can leave 5 – 10% of your known customers and prospects with undeliverable addresses.
Working with our data partners, we are pleased to offer Compliance+. Our system goes beyond traditional tools offered by the post office (CASS and NCOA) to ensure your mail gets into the right hands. This system utilizes machine learning and trusted third party databases to match previously undeliverable addresses to valid, current addresses. Our system goes through public records outside of the post office to find correct and active addresses. This could include finding the correct apartment or suite number for an address, identifying a typo, or tracking down a contact that never filed a Change of Address form with the USPS.
You’ve done the hard work to develop and implement a direct mail campaign. Now go the extra mile with Compliance+ to get it into the right hands.